Posts Tagged ‘Twitter’

Model for PD at Henley

Those of you reading this who also maintain a Twitter account probably already know that with a little thought and some clever connecting, you can access a whole range of contacts, ideas, knowledge and links related to your interests or career there. If you have included being active on Twitter in the category of ‘Personal Branding’ and make use of it professionally in conjunction with, for example, LinkedIn, then it probably pays for you to spend some time giving irection to the list of those you are following (whilst keeping track of a whole load of wacky topics, celebs and funny tweeters as well).

Twitter, the micro-blogging website where any post is limited to 140 characters in length (in case you’ve been in the back of beyond for the last 5 years) encourages further exploration in two ways. First by you searching for #hash-tag denoted words, and the second by you searching for and then following “@” named users.

I was thinking about the things that interest me on this blog, and I came up with four categories to make some recommendations to check out and perhaps follow. Any text below that is in quotation marks is just the verbatim description from that Tweeter’s description, other comments are my own.

There are way too many resources on Twitter catering to all aspects of the MBA to cover in four, so this would need further expansion in the future, but here are my ideas:

1. @econwhichMBA
“The official Economist account for news and insights for Which MBA”. The Economist has a sales boost in its MBA ranking system, and business schools do their best to be the best in the list.

2. @TopMBA
A useful source of information from the company that organises many MBA fairs and events around the world. Worth looking at their web site.

3. @businessbecause
A networking account for those at all stages of their MBA. A bit “hit and miss” on the content of its tweets, but often with interesting links to articles etc.

4. @sustainableMBA
Just one example, of many possible choices, of an account run by someone with an MBA. Included here because I think the interest in sustainable businesses is vital for the MBA in the future

B. Personal Development
This is a huge category, and difficult to separate the wheat from the chaff (often bland or folksy quotes or endlessly re-churned lists). Avoiding the mundane PD self-help/self-improvement types, here are four possibilities:

5. @_robin_sharma
Interesting take on PD, Robin is a widely read author (I mean that in both senses)

6. @paulocoelho
Writer. Read on.

7. @alanwattsdaily
Not him, obviously, since sadly Alan died in the 1970s, but a way to see his eloquence, Tweet by Tweet

8. @careerealism
“Because every job is temporary”, Career and Job Search Resource

C. Reflective practice, education and management learning

This is quite wide as well, and actually there aren’t too many people dedicated to reflection in learning on Twitter.

9. @edutopia
“Inspiration and information for what works in education” Covers all types of education, so have to pick and choose from their links

10. @presentationzen
Garr Reynolds, author of a book designed (beautifully) to guide people away from awful powerpoint. Worth combining with Nancy Duarte’s “Resonate” and “Slide:ology” books, which all MBAs should own.

11. @sirkenrobinson
He of the classic TED.com presentations…

12. @hansrosling
He of the legendary TED.com presentations…

D. Systems thinking, Gregory Bateson, constellations and related stuff…

Could go anywhere, and include anything…

13. @whittingtonjohn
John is an amazing constellation therapist and professional developer.

14. @norabateson
Gregory’s youngest daughter, film-maker, thinker… director of the film  www.anecologyofmind.com

15. @eckharttolle

Eckhart is, er, actually, he’s a bit hard to define. Not always my style, but worth looking into, so to speak

16. @carolinelucas

Britain’s first ever Green MP!

Happy hunting. If anyone can recommend any sites in any of the categories above that they think worthy of a mention, then add a comment below.


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A day or so ago I received an email (pasted at the end of the post below) from LinkedIn with the subject line “Sharing on LinkedIn and Twitter”. It appears to be the sort of mass message sent out to all users, so no doubt many others have also read it. That message is a straightforward one, to the effect Twitter has removed the possibility to share a Tweet automatically with the status screen on LinkedIn. What caught my eye, though, was the following sentence in the email:

“Twitter recently evolved its strategy and this will result in a change to the way Tweets appear in third-party applications.”

The odd thing for me was not the substantive change in policy. This is probably being endlessly debated elsewhere online and probbaly just as easily explained in economic terms, as Twitter wants to show potential investors that potential advertisers can best reach Twitter users by advertising on Twitter, not on LinkedIn. What caught my attention was the use of the phrase ‘Twitter evolved its strategy’.

What does that mean? Is it a synonym for ‘change’, used to make a less than palatable shift in direction seem like progress? Or do they really think that a company evolves strategy?

If it’s the latter, then I think they are in error. The fallacy is in two parts, the first being the idea that an organisation cannot evolve anything, even itself. Develop, build, adjust, construct a strategy, perhaps these words could describe the efforts of an organisation to make small changes to either its environment or to itself. But that is not evolution.  Evolution is a process that is transcendent of individual entities, and one that is not purposive in the sense the writer of the email almost certainly meant. The second part of the mistake, to my mind, is the idea that the unit of survival in evolution is the individual (regardless of whether the unit in question is an organisation, part of an organisation such as its strategy, or an organism). Nor is the unit of survival the population, or species, or industry. Rather, the unit of survival is the niche, the ecology – in short, the organism and (not in) its environment. In this sense, Twitter cannot evolve a strategy, a strategy changes or doesn’t change in line with external conditions and internal limits which are visible only over a long period and not really from the perspective of the individual that is living in the present.

It could be argued that this is nit-picking on my part.  But my point is not simply meant to be a pedantic response to choice of wording. It is exemplary of the metaphor applied by people to the world – one of control, ownership and possession. I don’t think this is a useful line of thinking – more like one which (like 99% of all species that have ever lived on earth) is prone to extinction through ignorance of the balance between a thing and its environment.


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